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Adieu Cliché is a campaign by WOMOM .

With no big budget and just an idea, WOMOM was founded by Kerstin Rothkopf and Annette Granados Hughes in April 2017. Shortly after Tatjana Peco and Sophie Rolf completed the WOMOM team.

Their intention is to combine again what was separated by fashion industry – moms and women.  A woman is a woman in every situation of life! Your not less or more a woman because of having kids or not. Love yourself and don´t let anybody categorize you.