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Adieu Cliché Manifest

What if we could just say goodbye to all clichés? Make more space for the new and leave the past behind.









Imagine – people meeting people with interest instead of prejudice. The world needs more frankness and less thinking in categories.
We are ready for some change – what about you? Adieu Cliché!


With their Adieu Cliché Campaign, WOMOM wants to say goodbye to the out-of-date images of a mother.
But it´s not only this cliché which is absolutely outdated. Let´s say goodbye to many other clichés which are still in some minds.









Photos: Kerstin Rothkopf








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