What if we could just say goodbye to all clichés? Make more space for the new and leave the past behind.
Imagine – people meeting people with interest instead of prejudice. The world needs more frankness and less thinking in categories.
We are ready for some change – what about you? Adieu Cliché!
With their Adieu Cliché Campaign, WOMOM wants to say goodbye to the out-of-date images of a mother.
But it´s not only this cliché which is absolutely outdated. Let´s say goodbye to many other clichés which are still in some minds.
Photos: Kerstin Rothkopf
Love from WOMOM