With no big budget and just an idea, ADIEU CLICHÉ was founded by us – Annette Granados Hughes and Kerstin Rothkopf back in April 2017. 

In July 2017, Tatjana Peco and Sophie Rolf completed the ADIEU CLICHÉ team. 2020 brought a lot of changes – Fithawit Tesfazion also joined our little crew. 


Together we are the creative minds behind this brand. 

Team Adieu Cliché



It all started when our kids where one year old as a project of the heart. Our aim was to prove that you´re not less or more of a woman just because of having kids or not. We think that the fashion industry and society doesn ́t need to separate women in different phases of life. Why don't open topics and make them available for everybody to close this gap between women?
But it became way more – We´re here to say "Adieu Cliché" and bring women in different situations of life together! 

Just as we´re growing into everything life has planned for us, this label is growing with us and the experiences we make. 
ADIEU CLICHÉ isn´t about fashion – it´s our way to share experiences.
ADIEU CLICHÉ is a place where all woman can exchange and feel understood and supported.